Israel’s Yellow Pages publishes ads promoting “Hebrew Labour”-only businesses 17Feb11 February 19, 2011

The Alternative Information Centre -  17 February 2011

Israel’s Yellow Pages publishes advertisements for businesses and establishments that explicitly promote themselves as employing only “Hebrew labour”, i.e. they do not employ Palestinians or non-Jews.


These racist ads flagrantly violate Israel’s Equal Opportunities in Employment Law, which prohibits discrimination by employers and job seekers on the basis of nationality, amongst other parameters.

In a letter written to the Yellow Pages Company Ltd. by Shutfut-Sharaka, a forum of social change organizations sharing democratic values and a vision of equality and partnership between Jews and Arabs in Israel, it is noted that “the stage given to businesses that violate this (above) law turns a blind eye and provides legitimacy to this unacceptable conduct.”

Israel’s Yellow Pages Company Ltd. is owned by Israeli businesses Bank Hapoalim, Psagot, Menorah Insurance and Clal Insurance.

Shutfut-Sharaka called on the Yellow Pages to immediately remove the discriminatory ads from the internet version of the Yellow Pages and to remove them in the upcoming editions of the printed version.

The response of Yellow Pages was reported by Arutz 7, that “the Yellow Pages group vigorously opposes all phenomenon of discrimination and racism on the basis of gender, race, religion, age etc. The company serves as an advertising platform for its customers and has no ability to influence the behavior of the clients in the manner they manage their businesses. From here (we) cannot act to remove the advertisements, done at the responsibility of the clients. The solution to the question raised is with the legal authorities in the state.”

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