BDS protests compels closure of Israeli retailer in London 23Sep11 September 23, 2011

The Palestinian Information Centre  -  22 September 2011

LONDON, (PIC)– The boycott, divestment, and sanctions campaign (BDS) effectively closed down Israeli beauty product supplier Ahava in London after two years of bi-weekly protests.

The pro-Palestinian activists targeted Ahava based on the fact that its main headquarters are in illegal Israeli settlement Mitzpe Shalem and that its products were imported from the Dead Sea, which Israel has blockaded from Palestinians since 2000 in contravention of the Dead Sea Agreements.

Although the protests at times led to the deployment of British police officers near the shop located on the prestigious Covent Garden area of London, the store incurred heavy losses and eventually closed down.

The closure came also after the property’s owner decided not to renew a lease agreement with Ahava.

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