Israeli fruit juices
Information on PRIGAT and its involvement with the Jewish National Fund
Prigat is the leading fruit juice brand in Israel and is produced by The Israel Beer Breweries (IBBL) in Ashkelon.Â Prigat has been involved with the quasi-private land agency the Jewish National Fund which was instrumental in the ethnic cleansing of Palestine in the 1948 Nakba, and continues to play a central role in maintaining Israelâs regime of apartheid.
Today, the JNF undertakes âdevelopmentâ projects which continue the forced displacement of Palestinian citizens of Israel to make way for exclusively Jewish settlements and for JNF parks and forests. It has marketed itself in the last decade as a premier Zionist environmental organization with plans to settle half a million Israelis in the Negev in 25 low density housing communities over ten years. But, what the JNF calls the last great natural reserve of Israel, has been the subject of legal proceedings by Bedouin Arabs wanting to reclaim their land. (BDS National Committee)
As of 2006, Prigat has spent a total of 3 million NES on treeplanting of which 2 million square metres of orchards were planted in the Negev area.
The Negev Desert was and is the home of the indigenous Bedouin Arabs who are now citizens of present-day Israel. Some 80,000 have been living in 45 unrecognised villages in the southern Negev Desert and although they have a right to vote in Israelâs national elections and have a duty to pay taxes if they work, they have been calculatingly ignored when the Israeli government approves of planning projects for new Jewish communities. Their lands have been systematically confiscated and thousands of them have been forced to live in poor and densely populated shanty towns that is anathema to their traditional life on the land. These shanty towns are totally neglected by the Israeli government and the Bedouins have no access to even basic infrastructure like water, electricity and sewage. There are no roads or medical and welfare services and no municipal authority to administer services. The Bedouins, therefore, have no access to any authority that might issue permits for building and when out of necessity they do build, they live in constant fear of having their homes destroyed.Â (Sonja Karkar)
The JNF was created in 1901 to acquire land and property rights in Palestine and beyond for exclusive Jewish settlement. While indigenous Palestinians are barred from leasing, building on, managing or working their own land, the JNF holds the land in trust for âthose of Jewish race or descendencyâ living anywhere in the world to âpromote the interests of Jews in the prescribed region.â
To ensure such racist control over the majority of confiscated Palestinian lands, Israel adopted the JNF model of discriminatory land management as official state policy. In 1953, the Israeli Knesset legislated special status for JNF, enabling it to carry out governmental functions as a Zionist institution (âfor Jews onlyâ). The JNF continues to operate as a state-chartered organization under Israeli law with direct control over some thirteen percent of the land in pre-1967 Israel. Further, the JNF appoints six out of thirteen members of the governing board of the Israel Lands Authority (ILA), which manages the JNFâs thirteen percent, in addition to another eighty percent of all land in Israel. It is through this relationship with the JNF that Israel, while portraying itself as the only democracy in the Middle East, in fact, outsources the land-management functions of the state to this discriminatory state-chartered organization.
After the 1948 Nakba and the expulsion of approximately two-thirds of the Palestinian population from their homeland, the JNF was repackaged as an environmentalist organization carrying out forestation activities. The JNFâs forests, parks and recreational facilities, planted and built on the ruins of hundreds of destroyed and depopulated Palestinian villages, have critically served to veil from public view the continuing official Israeli attempts to erase the traces of the ethnic cleansing of Palestine. The JNF is thus fundamentally complicit in the denial of displaced Palestiniansâ rights to return, restitution and compensation, and in green-washing Israelâs regime of apartheid, colonization and occupation. (The BDS National Committee)